About ten minutes, start to finish. The setup guide with short videos is at screens.bejmedia.com/setup.
Sign in at screens.bejmedia.com/login with your email. We email you a sign-in link; there is no password.
Add your brand: business name, tagline, logo and color. The preview shows exactly what your TV will show.
Add your cards. They rotate every few seconds; you can have up to 12, each with a photo and optional start and end dates.
Set your hours and welcome message. Today's hours show automatically; the welcome message scrolls along the bottom.
Press Save. Your screen updates within a few seconds, now and every time you edit.
Open your screen on the TV: copy your screen's link from the dashboard, open the TV's web browser, type the link and leave it on.
Turn on sound and keep it awake: press any button on the remote once, then turn off the TV's sleep timer and screen saver.
Where to find the web browser on your TV
Samsung smart TV: press Home and open Internet.
LG smart TV: press Home and open Web Browser.
Amazon Fire TV or Fire Stick: open Silk Browser (install it from the Appstore if missing).
Google TV or Android TV: usually no browser built in; install a browser app from the Play Store, or use a laptop.
Roku TV: no full web browser; plug in a laptop or another device that has one.
Any TV with an HDMI port: connect a spare laptop or mini PC, open your link and press F11 for full screen.